Real Estate Lead Generation Essentials (Lead Flow Pipeline)

Categories: Real Estate
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About Course

The objective of this short course is to provide participants with a foundational understanding of lead generation in real estate, equipping them with the knowledge and practical skills necessary to kickstart their careers as real estate professionals. By the end of this course, participants will be able to:

  • Recognize and differentiate various types of lead generation methods used in the real estate industry.
  • Understand the fundamental concepts and basics of real estate, including key terminology, legal considerations, and industry best practices.
  • Identify and qualify leads effectively, distinguishing between different lead types and assessing their potential.
  • Master cold calling techniques, including the use of basic scripts and strategies to engage and convert potential leads.
  • Overcome common seller objections with confidence, employing basic objection-handling scripts.
  • Implement SMS marketing campaigns for lead nurturing, utilizing fundamental messaging strategies.
  • Navigate and utilize Podio CRM for lead management and organization, covering essential functionalities and features

Upon completing this short course, participants will have a strong foundation to build upon as they continue their journey in the real estate industry, armed with essential lead generation skills, industry knowledge, and tools to succeed.

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What Will You Learn?

  • Types of lead Generation
  • Real Estate Basics
  • Lead Type & Qualification
  • Cold Calling
  • Overcoming Seller Objection
  • SMS Campaigns
  • Podio CRM Overview

Course Content

Types of lead Generation
In this section of the course, we will explore the diverse landscape of lead generation methods within the real estate industry. Participants will gain insights into various strategies and channels used to attract potential clients and prospects.

  • Overview on lead generation
  • Quiz 1

Real Estate Basics
In this foundational module, we will dive into the fundamental principles of the real estate industry. Participants will gain a comprehensive understanding of key concepts, terminologies, and legal considerations that underpin the world of real estate.

Lead Type & Qualification
This module delves into the critical process of lead classification and qualification in the context of real estate. Participants will learn how to distinguish between various lead types, assess their potential, and prioritize their efforts accordingly based on seller motivation, asking price and time frame to sell.

Cold Calling
In this module, we will delve into the art of cold calling, a tried-and-true lead generation technique in the real estate industry. Participants will learn the fundamentals of initiating and conducting cold calls, including the use of basic scripts and strategies for engaging potential leads effectively.

SMS Campaigns
In this module, we will explore the dynamic world of SMS (Short Message Service) marketing campaigns for real estate lead generation. Participants will learn the essentials of planning, executing, and optimizing SMS campaigns to engage and nurture potential leads.

Podio CRM Overview
In this module, we will provide an introductory exploration of Podio CRM, a versatile Customer Relationship Management platform tailored for real estate professionals. Participants will gain an understanding of the basic functionalities and features of Podio CRM, essential for effective lead management and organization.

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